Online Business on BSKY

Hey,

I'm a fitness and nutrition coach looking to offer my services on Bluesky. First, I think it makes absolute sense as the platform gains more traction, and second, I don’t want to be too dependent on Instagram while also avoiding X.

I imagine I’m speaking for many businesses (even outside of the health industry), but it seems like Bluesky isn’t really being utilized by anyone so far or supports businesses.
For example, when I search for "online coach", I find only six results, most with 2-10 followers and maybe one with a few thousand.

Is Bluesky not promoting businesses at all yet?