Sonet vs Syros? What am I missing?

These two cars literally have similar power trains, same sub 4m length with syros price just 1-2 lakhs at a premium?

Why is Kia launching a new car which just looks different with slightly more features. What am I missing? Because it just doesn't make sense especially when the pricing between sonet and seltos had significant overlap, now add syros to the mix and it gets weird!