Shop Critique - First Time Etsyer!

Hey, hope you're having a great Saturday!

I've started my first ever Etsy store a week ago and so I'm looking for any tips on my store. I've tried filling out the store as much as possible but I'm looking at it from an un-trained eye and so would love the guidance of you experienced lot.

As mentioned I've tried to provide as much detail about the products/store as possible, but I've not specifically gone out of my way to target SEO- is this super crucial? Or is marketing outside of Etsy more valuable?

I'd also just love to see your general feedback. Is there anything that is a must that I'm missing? Anything that could be done better? I shipped out my first couple of orders so hoping to get at least one review on the profile soon.

Heres the store link: https://baileymsp.etsy.com

Much appreciated!

Edit: I've got a photo of me as the store profile image, thought this was okay since my name is in the branding- is this taboo or normal enough?